With an aim to popularise original videos on its platform and give a fight to YouTube, Facebook has announced that it is introducing multiple monetization tools for the Indian content creators. This was announced during its first Indian “Creator Day” event.
Facebook has opened ad breaks to all qualifying video creators to help them earn money. The new feature will allow the creators in India to join ad breaks to get a 55% share of the revenue from the video ads shown to the viewer.
These ad breaks will available for eligible partners in Hindi, Bengali, Tamil, Malayalam and English. But, the creators will have to follow certain guidelines in order to be able to allow ads.
Starting with the first one, ad breaks can only be included in long-form videos with length of three minutes and more. While ads will be placed at natural breaks in content to create a better experience for audience, creators can always choose their own placements or turn off ad breaks for individual videos.
Among other guidelines, videos can only be published from a Page and not a profile that has at least 10,000 followers. In order to be eligible for the programme, the creator needs to have 30,000 one-minute views on videos in the last 60 days.