The Gurugram-based online fashion-forward brand FabAlley has ended the financial year in March 2018 with EBITDA profitability with the help of its massive offline augmentation. The company exited the financial year 2017-18 with gross merchandise value (GMV) of INR 80 Cr ($11.85 Million).
FabAlley is the ultimate Indian fashion destination for fashion enthusiasts and lovers, founded in 2012 by Tanvi Malik and Shivani Poddar. 30% of the revenue that accounted for the profits made its way from the offline sources. The offline channels that the company deals with include retailing services with the Future Group’s Central and Shoppers Stop retail outlets among others.
“We are the first e-commerce company at our scale to have hit the profitability target. While we want to expand our offline presence, we will be an online-led fashion brand.” Shivani Poddar, co-founder of FabAlley, expressed proudly.
The company is expecting to increase its offline revenue from 30% to 50% in the coming 18-24 months. To achieve these goals, the brand, at present, is investing 6-7 crore and take forward its offline growth by increasing the number of stores to 30 by the end of this year, out of which 7 will be up for sale from the next month.
FabAlley is also making efforts to integrate its central warehouse inventory into its online platform along with the store inventory to provide its customers a flawless online-to-offline experience. Shivani stated that once the idea goes live in the next few months, customers will be able to buy online and return in-store and vice versa. With the strengthening presence of FabAlley in the fashion market through EBITDA profitability, the company is sure to grow more and more in the coming years and reach the heights of success in the Indian market.