San Francisco based cab aggregator Lyft has planned to launch a new loyalty program for riders which will be known as Lyft Rewards. The particular program will start rolling out next month to select riders across the U.S.
It will let riders earn points for each dollar spent, which can then be used for upgrades to nicer cars or savings on future rides, among other things. Along with this, the ride-hailing company caters to its regular riders in several ways, including through its recently launched subscription service.
It is a program that rewards business users, and its partnership with Delta that allows riders to earn Delta airline miles with Lyft. The upcoming reward program will be aiming everyday riders, in order better retain their business as a part of Lyft’s larger battle with Uber.
According to the company, the riders will soon be able to earn points as they ride in Lyft, which can be accumulated over time then used for upgrades. The company also stated that it is considering how to provide other passenger perks, like access to more experienced drivers and double points days.
Along with this, the company is also listening to customer feedback to hear about other rewards people may want. Once enrolled, the riders will be able to check their points progress in the app, once enrolled. The program hasn’t yet launched but will do so in December 2018.