Bumble, an online dating app is reportedly expanding to India by the end of this year and has taken in actor Priyanka Chopra as partner, advisor, and investor.
Prior to this, Chopra has previously partnered with the company on its business networking feature Bumble Bizz last October. She is looking to help the company with its India expansion plans.
Following the deal, Anjula Acharia, a partner at Trinity Ventures and Chopra’s manager, will also join the company as a strategic advisor. Also, Bumble said it has been building a local team, defining a go-to-market strategy and engaging with key partners in the market over the last nine months.
In India, the app will be available in Hinglish and Hindi on iOS and Android. It will also come with yet-to-be-announced security features beyond the existing photo verification and photo and profile moderation.
Bumble said it is also planning large-scale marketing and events hosted by Chopra and founder Whitney Herd in major Indian cities. Bumble will compete with players like Tinder, TrulyMadly and Woo.