The retail giant Amazon is prepping up to expand its brick-and-mortar footprint with a new kind of store. The company has planned to launch an “Amazon 4-Star” store in New York today.
The store will have all the products that are rated 4 stars and above, are a top seller or are new and trending on Amazon. Basically, the store will have all the best products that Amazon sells.
The location of the store will be in SoHo, on Spring Street between Crosby and Lafayette Streets. It will function between 10 AM – 9 PM Monday through Saturday, and 11 AM – 8 PM on Sundays.
— Amazon News (@amazonnews) September 26, 2018
The 4-Star store, Amazon explains, is “a direct reflection of our customers—what they’re buying and what they’re loving.”
The store has been divided into sections like “Most Wished For” items, which represent those people are adding to their Amazon Wish Lists. Also, it has “Amazon Exclusives,” and “Frequently Bought Together,” which represents the Amazon algorithm come to life. It will also have some locally popular products in its “Trending Around NYC” section.
Shoppers who are Prime members will pay the Amazon.com price for their purchases, whereas the non-Prime members will pay the list price. However, Amazon didn’t mention if it intends to bring 4-Star to other locations either in or outside NYC in the future.