Buffer App – A Startup that developed formulas for sharing Equity and Salary
It is quite common for the founders to split equity in their company early on in the process and an even-split is the common scenario seen in most of them. Every startup in the world faces "ups and downs" due to equity sharing issues. One thing which creates a big difference between good Startups and ordinary Startups in this matter is transparency. Good startups will always have better sharing equity structure and individual breakdown process. Many startups have failed just because of this sole reason due to lack of knowledge and experience about these structures.
To solve this problem, we would like to introduce you to a startup, Buffer (social media tool and company name). It was founded by Joel and Leo (both are co-founders) in 2010 as a way to easily schedule twee...
