San Francisco-based maker of digital health and fitness products, Fitbit has stated in its fourth quarter earnings report that it sold 8.2 million activity trackers in Q4 2015.
it had sold 5.3 million activity trackers in the last quarter. The company also stated that its yearly unit sales nearly doubled to 21.4 million units sold in 2015 from 11 million in 2014.
Founded and managed by James Park and Eric Friedman, Fitbit is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics. The first of these was the Fitbit Tracker.
“We believe we are beginning 2016 with strong customer engagement and retention, an accelerating pace of innovation and competitive differentiation, and a foundation of significant revenue growth and profitability in 2015,” said James Park, Fitbit co-founder, and CEO. “I am very optimistic about our growth opportunities and long-term vision as a broader digital health company.”
For the first quarter 2016, Fitbit expects several dynamics to drive results. For the first time in the company’s history, Fitbit will make a global launch of new products, Fitbit Blaze, and Alta.
Launching media campaigns around the world is expected to drive higher sales and marketing expenses for the quarter. Also, the timing of shipments into sales channels may result in the majority of preorders, especially for Alta, coming in the second quarter of 2016. The company also expects to incur additional manufacturing costs in the first quarter to maximize production of new products to meet expected demand, which is expected to impact gross margins in the quarter.