Last week Us News portal TechCrunch stated that Microblog giant Twitter is in talks to buy ZipDial, an Indian mobile tech startup. The talks explained that American biggie is ready to offer up to “$30 million – $40 million”. Today the company has finally confirmed its first acquisition in India.
— Twitter (@twitter) January 20, 2015
Twitter said about the deal “For many, their first online experience will be on a mobile device – but the cost of data may prevent them from experiencing the true power of the Internet. Twitter, in partnership with ZipDial, can make great content more accessible to everyone.”
ZipDial was founded by a team of technology entrepreneurs -Valerie Rozycki Wagoner, Sanjay Swamy and Amiya Pathak in 2010. The Bengaluru based startup has raised an undisclosed amount of funding by Jungle Ventures, 500 Startups, Times Internet and Mumbai Angels. ZipDial has developed a marketing and analytics platform that links businesses and users through a unique Indian application – the missed call. ZipDial has served some of the big names in the industry likes of Nestle, Procter & Gamble, Coca-Cola, Pepsi and Unilever.
ZipDial first partnered with Twitter India in 2013 to allow people to follow superstars, having no source of internet or smartphone by implementing a mechanism of giving a missed call to a particular number. Also, they can later tweet through sms too.
Facebook has also used the designed structure of ZipDial to generate leads from their ads. One of the main reason for this deal can be the big revenue generation through mobile advertising and ZipDial is of top preference for brands in tier 2 and tier 3 cities where smartphones are yet to make an entry.
If industry analysts are to be believed, atleast 40 Indian tech startups can be acquired in next four to five years by the giants. Pretty much interesting it would be to watch the trend by which it gets executed.