Cloud-based business software provider Freshworks (earlier Freshdesk) has acquired Zarget, a website analytics startup backed by marquee investors including Sequoia Capital. This marks the ninth acquisition by Freshworks in the past two years.
This acquisition will help Freshworks focus on building marketing solutions for businesses of all sizes, although the terms of the deal were not disclosed. It had earlier acqui-hired chatbot start-up Joe Hukum, data integration platform Pipemonk and social media customer service firm Airwoot, among others.
“A growing number of our customers have been asking us to help them in marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey -from acquisition to support. Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well,“ said Mathrubootham.
Through this acquisition, Freshworks seeks to further develop Zarget’s marketing suite and provide the team with expertise, technology and operations as well as access to customers.
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“We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions,“ said Arvind Parthiban, CEO, Zarget.
Zarket was founded in 2015, and its suite of solutions—which include a click map of visitors, tests to determine the webpages that are doing better and other patented tools deployed through Google Chrome extensions—deliver actionable insights to increase user engagement.
The start-up received a seed investment from Freshworks’ Mathrubootham and went on to raise $7.5 million over two rounds from Accel Partners, Matrix Partners India and Sequoia Capital India.
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