Calif., San Jose, Dec 14, 2020: Communities based social media platform Reddit has acquired short-form video social platform Dubsmash. The details of the deal have not been disclosed.
In 2017, Reddit launched its first native video platform and now looking at the future growth Reddit want to expand in this area and dubsmash acquisition is just one of the example.
Reddit in its press release said, “Video is increasingly core to how people want to connect, and as we continue to grow our community, we’re committed to providing the best possible tools users need to find, create, and interact with one another through video. “
After this acquisition, Reddit will integrate Dubsmash’s innovative video creation tools, which empower Reddit’s own creators to express themselves through video creation.
Tiktok competitor Dubsmash have large number of young user based which includes about 25 percent of all Black teens in the U.S. and 70 percent of female users. About 30 percent of users log in every day to create video content.
Dubsmash has one billion video views per month, demonstrating the strength of its communities.
“Both Reddit and Dubsmash share a deep-rooted respect for how communities come together,” said Steve Huffman, CEO, Reddit. “Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions. It’s clear that our missions closely align and that our community-focused platforms can coexist and grow as we learn from each other.”