MONTREAL, March 16, 2023 – Ethical Capital Partners (ECP), a private equity firm announced that it has acquired MindGeek, a technology and media company, owner of a large portfolio of adult entertainment properties, including Pornhub, YouPorn, Redtube, Brazzers, Men.com, Sean Cody, Trans Angels and Nutaku.
MindGeek is a dynamic tech company that manages some of the most popular adult entertainment platforms in the world. MindGeek platforms feature the best selection of award-winning adult content and performers, the most extensive collection of high-quality adult videos and the most user-friendly experience for viewers.
Pornhub is the world’s premier adult entertainment community, featuring the best selection of award-winning performers, the most extensive collection of high-quality videos, and a safe, user-friendly experience for viewers. Founded in 2007, over 130 million adults now visit Pornhub every day to enjoy a catalog of more than three million videos. Pornhub has also built the largest dedicated membership base in the adult community, with over 76 million monthly active registered members. Pornhub proudly invests back into the adult industry through efforts that support sex worker advocacy and protections for adult performers.
With the support of ECP, MindGeek will further its research and adoption of the latest and best available online safety protocols to ensure that it remains a world-class leader in trust and safety and its platforms are inclusive, sex positive spaces for adults.
ECP investment in MindGeek is based on the following:
- Leveraging ECP’s experience and expertise to further position MindGeek as the internet’s most popular platform for adult content. ECP’s partners and advisors, who represent a broad range of experts and stakeholders across law enforcement, legal, regulatory, public engagement and finance, will partner with MindGeek to ensure its platforms are at the forefront of innovation, and trust and safety on the internet, and remain home to an inclusive global community of adult creators, performers, artists and users celebrating creative and sexual expression.
- Investing in MindGeek as the internet leader in fighting illegal online content. ECP believes the internet should be safe for all – with child protection, intimate image security and digital self-determination at the core of our values, and that MindGeek must play a leading role in the fight against illegal content across the internet.
- Unlocking shareholder value through state-of-the-art tech and IP investments. ECP will add to the success that MindGeek continues to build by unlocking further value by way of investing in world-class content companies, safety technologies, and audience engagement.
The terms of the transaction are private and are not being publicly disclosed.