Shifu an app to predict consumer preferences and behaviour has been acquired by Paytm. The Application was started 2 Years ago by a team of three: Prashant Singh the Product Development guy, Michael Massey the magician with Server and Analytics, and Deepansh Jain who heads Client Side Development.
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For Paytm, the acquisition is in line with its plan to invest about $150 million in emerging companies to build a complete digital ecosystem.
“Ventures in O2O (offline-to-online) and last-mile delivery, and platforms that can solve consumer problems are on our radar,” Kiran Vasi Reddy senior vice-president (business) at Paytm, told TOI.
Last month, Paytm acquired online local services marketplace Near.in for close to $2 million. Prior to that, its invested in Jugnoo, a hyper-local transportation app, in Little, a discovery platform for lifestyle consumers and a significant sales channel for merchants, and in LogiNext, a logistics startup.