GirnarSoft, the parent company of India’s top auto portals CarDekho.com, Gaadi.com and Zigwheels.com, has acquired SaaS startup Connecto in a cash and stock deal. With this acquisition, GirnarSoft will leverage Connecto’s tools to improve user experience across all the websites and apps of the company.
Connecto has built device-agnostic tools to help product managers and marketers communicate more efficiently with their customers. It provides users with services like notification engine, A/B testing, custom integrations and automatic user profiles creator.
Talking about the new acquisition, Amit Jain, Co-founder and CEO, GirnarSoft, said, “Being a tech-intensive company, we are always on the look-out for more hi-tech startups to augment our tech expertise. Connecto will help us create user profiles by tracking user behavior in real time. These user segments can then be interacted with in a personalized manner via web notifications, specific emails, in-app notifications and chrome notifications.”
Connecto’s Saurabh added, “Connecto was established with an aim to unravel the complexities of human engagement on digital platforms. Joining GirnarSoft will allow us to integrate our existing framework into its robust technological infrastructure and enhance user experience.”
Over the past few months, CarDekho.com has launched several unique tools to ease car buying. These include feel the car, a tool that gives 360 degree interior/exterior view with sounds of the car and explanation of features with videos, and CarDekho Nxt Gen, a virtual-reality based application to give users a real experience of a car showroom.
Connecto is GirnarSoft’s seventh deal in the last two years. Earlier it made a strategic investment in Advanced Structures India. It has acquired Help on Wheels, Drishya360, Zigwheels.com, Gaadi.com and BuyingIQ. The company has also incubated and invested in CollegeDekho.com.