ClearTax announced the acquisition of Greeblu Enterprises, which is an app-based startup and TOOTL, an app offering infotainment in the form of personalized content via predictive analysis modeling to its readers.
These acquisitions go along with ClearTax’s ambitions of using this innovative technology to incorporate with the personalized tax, finance and compliance related content found on its website.
ClearTax specializes in offering a variety of products and services, notably mutual fund investment portal, Goods and Services Tax (GST) software, e-way bill generator, and business compliance services as well while also relying on its core tax filing business where they are the market leader.
This algorithm has been a great value add to our existing systems. In the tax and finance sphere, ClearTax is known for its exhaustive content. We will utilize the TOOTL technology to enhance customer engagement and provide tailored content based on income, financial goals, age and other parameters. This would help our customers make informed financial decisions, taking us a step closer to our mission of simplifying finance for Indians,
said ClearTax founder and CEO, Archit Gupta.
TOOTL is an app lauched by Arpit Mehta and Parijat Banerjee which works as a feed filter that understands the preferences of its user and only share content that it will esteem relevant to the user’s taste.
It is great to work with ClearTax team and see how they piece technology and finance together to provide creative solutions to customers. I am looking forward to this collaboration and see how it shapes up,
said Arpit Mehta.
ClearTax, founded in 2011 in a Bangalore-based tech company that specializes in the ‘Tax’ domain. They have developed a software that simplifies the preparation and filing of individuals’ income tax return quickly while keeping in mind ways of minimizing the tax return amount.