Jaipur-based Girnar Software’s auto classified portals CarDekho.com has reportedly acquired PowerDrift Studios Pvt Ltd which is an Indian Automotive Youtube channel that operates content platform PowerDrift.
The YouTube channel has over 1 million subscribers and offers video-based automotive content. With this acquisition, CarDekho has plans to move forward with the best in class video content. This will serve as a visual treat and decision making tool for all stakeholders.
“These are exciting times. CarDekho has always innovated and focussed on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced that this acquisition will prove to be a game-changer. I welcome each one from PowerDrift on-board and look forward to a power-packed inning,” stated Amit Jain, co-founder and CEO, CarDekho.
PowerDrift, on the other hand, has an idea that acquisition helps them to build up more exciting content and also provide great value to their viewers. This deal marks Girnar Software’s eighth acquisition in technology and content space.
The company was launched in 2012 by Rohan Albal and Amit Shetty. It claims to have over 240 million lifetime views on its YouTube channel along with an average of 2 lakh views per video.
“Showcasing Indian motoring in a unique and world-class way has been the founding principle of PowerDrift. With our strengths compounded, I can’t wait for an even bigger, more exciting automotive future for India,” Rohal Albal, co-founder and CEO, PowerDrift said.
CarDekho competes with various other players in the market and these include Temasek Holdings, Warburg Pincus and Tiger Global backed CarTrade and CarWale which is owned by MXC Solutions as also Cars24.