California based cloud service management company ServiceNow has announced the acquisition of a startup called FriendlyData. The move is being taken to integrate the startup’s natural language search technology into apps on its Now platform.
FriendlyData was founded in 2016 and its natural language query (NLQ) technology enables enterprise customers to build search tools. These tools allow users to ask technical questions even if they don’t know the right jargon.
The company’s tech will be integrated into ServiceNow’s platform that will include apps for IT, human resources, security operations, and customer service management.
“ServiceNow is bringing NLQ capabilities to the Now Platform, enabling companies to ask technical questions in plain English and receive direct answers. With this technical enhancement, our goal is to allow anyone to easily make data driven decisions, increasing productivity and driving businesses forward faster,” Pat Casey, senior vice president of development and operations at ServiceNow said.
The acquisition of FriendlyData is the latest in ServiceNow’s initiative for the purpose of reducing the friction of support requests within organizations with AI-based tools.