SAN FRANCISCO, Nov. 29, 2021– Bolt, a leading checkout and shopper network company has acquired Tipser, the Swedish-based tech company enabling commerce on any digital surface, to realize their shared vision of enabling shoppers to check out immediately at the point of discovery.
84% of shoppers look for insights on at least one social media platform before purchasing, according to Pew Research Center, and 52% of socially-engaged shoppers have initiated a purchase through a social platform, according to Inmar Intelligence.
Meanwhile, the creator economy is a booming $104B market, according to CB Insights, and demands better monetization tools to further accelerate growth. While social commerce is still nascent in the history of eCommerce, its adoption has ramped up over the past year and solutions that make checkout simpler and more trusted at the point of discovery, without sacrificing a publisher’s, creator’s or brand’s relationship, will win.
Tipser has spent the past 10 years perfecting its embedded commerce technology that allows consumers to purchase products natively on any surface whether that be an online publication, mobile marketplace, price comparison site, social media platform, or search engine.
Building upon Tipser’s technology, Bolt will be leveraging Tipser’s turn-key publisher marketplaces, touchless merchant integrations, and headless implementation capabilities to enhance Bolt’s Remote Checkout solution. By combining forces between Tipser’s technology and Bolt SSO Commerce™, Remote Checkout will enable publishers who struggle to build direct relationships with their consumers to leverage Bolt’s one-click account creation and tap into Bolt’s network of shoppers.
With this acquisition, Bolt will soon be powering one-click checkouts on remote surfaces throughout the United States, Canada, United Kingdom, and all EU territories