Singapore based Affle acquires US-based RevX, a mobile advertising company with a fully self-serve programmatic platform for mobile marketing.
As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical information of RevX will be acquired by Affle International by the end of June 2019.
RevX offers a mobile only self-serve programmatic platform to drive new user acquisition and grow retargeting & re-engagement-based transactions for marketers.
The platform is used by e-commerce and mobile app-driven companies globally.
Earlier, Affle Group has acquired the Vizury Commerce Business in 2018 and together with this acquisition, Affle strengthens its position in the retargeting domain.
Anuj Khanna Sohum, the Chairman, MD, and CEO of Affle said to Pixr8 News, “We are happy to have this definitive agreement inked since we have significant synergies with the RevX platform. This acquisition would complete our CPCU (cost per converted user)-based offering by adding newer functionalities and machine learning-driven algorithms.”
This is the 4th acquisition of Affle Group in the last 15 months following the acquisition of Shoffr Pte. Ltd. in February 2019, Vizury Commerce Business in September 2018 and Markt in March 2018.