The international computer software company Adobe that is popularly known for its image-editing software Photoshop, is in talks to buy Marketo, a privately held cloud-based marketing software company.
However, it is still unsure whether the deal would take place. It is also not clear how much Adobe would pay for Marketo. Adobe has a market capitalization of $130 billion and has surpassed analysts’ profit and revenue estimates for the past eight quarters.
On the other hand, Based in California, Marketo was started in 2006 as an email marketing service. Last year, it generated revenue of approximately $321 million.
The software giant Adobe has been actively exploring possible acquisitions since a few times. In May, it agreed to buy e-commerce services provider Magento Commerce from private equity firm Permira for $1.68 billion, in a move to bolster its Experience Cloud business.