In one of the biggest development in the VR industry, Social media platform Facebook-owned virtual reality firm Oculus sell-off its 3D sculpting tool ‘Medium’ to Adobe.
The size of the deal has not been disclosed yet.
Launched in 2016, Medium enables users to build their own 3D models in a VR, where you can sculpt, paint and simulate action and with Adobe’s support, Medium will be able to better help creators thrive and shape their 3D visions than ever before.
The move of selling the Oculus tool surprised everyone but according to sources of Pixr8, maintaining the Medium team was becoming too expensive for Facebook given that Oculus had pumped in a lot of money in its tool.
Also, the deal from Adobe was lucrative that Facebook can’t refuse.
As per the statement, the Oculus team ensures medium users that nothing is changed, the app is still free and you can activate your new Oculus Touch controllers on the Oculus Store.
The Adobe’s shift into VR could mark a significant step in the broadening and expanding VR tools into new use cases where they could, potentially, see more widespread adoption, as the medium moves towards becoming a more mainstream, functional space.