NEW YORK, 31st Oct 2019– Leading next-gen global digital media brand Brut. officially launched in the USA.
Brut. also announced that it raises $40M in Series B funding led by Red River West and blisce/.
Other investors include Aryeh Bourkoff, Founder and CEO of LionTree LLC, and Eric Zinterhofer, Founding Partner of Searchlight Capital Partners.
The company will use this new fund to continue its worldwide expansion, starting with bolstering its operations in the U.S.
“Conversation has been the biggest revolution in media consumption,” said Guillaume Lacroix, founder, and CEO of Brut.
“We are engaging the most aspirational audience millennials and Gen Zers and sparking positive social dialogue around key issues. Our editorial tackles the topics that are most important to them: social impact, the environment, accountability for power, and women and minority empowerment.”
“When traveling the world, if you want to listen to music, you go to Spotify. For television and movies, you go to Netflix. For news, there was no truly global brand…until now,” Lacroix added.
Founded in 2017 and headquartered in Paris, Brut. engages a global audience of 2 billion, 50 percent of whom don’t watch television at all, according to Tubular data.
The media company has experienced rapid growth with viewers in over 57 countries and 10 billion video views in the last year.
Since becoming available recently in the U.S., Brut. America is already ranked #2 with 252 million Facebook views in August.
Brut. generates 250 million UMVs, 3 billion monthly impressions and 30 million daily active viewers. Globally, the company generated 1.1 billion views in September alone across all its platforms, Facebook, Instagram, Snapchat and more. Brut. reaches 6 percent of all people aged 18-34 in the world and continues to grow rapidly.
“When deciding where to invest, we look for mission-driven companies whose values are aligned with our own,” said Alexandre Mars, Founder & CEO of blisce/. “Like blisce’s previous investments in Spotify, Pinterest and Bird, we believe that Brut.’s unique global approach represents a special competitive advantage, as well as an understanding that business success and positive social impact are inextricably linked.”