It was recently reported that smartphone maker HTC will be quitting the market soon, however, the company has now refuted all these claims stating that it will continue to strengthen its smartphone business.
With this, the company will even launch new devices in the year-end and in early 2019 as well. Along with this, HTC also mentioned that it will push new product lines with the integration of 5G, AI, and blockchain as well.
The company will thus keep its smartphone business alive, even though the company isn’t seeing the success it would’ve hoped with its flagship ‘U’ series.
“In addition to continuing optimizing its VR platform and enriching its VR/ AR content, HTC said it will also exert efforts to integrate related technologies including AI, blockchain, and 5G to roll out new product lines for the 5G era,” the company stated.
The company will be launching the 6GB RAM/ 128GB ROM variant of the HTC U12 Life at the end of December and also release multiple models of consumer and enterprise devices at year-end 2018 and in early 2019.
With the entry of the Chinese smartphone brands in the market, HTC has not tasted success in the market for a long time. But, with its new devices, let us hope that the company touches success. In India, the company launched the Desire 12, Desire 12+, and the U11+ this year.
The company doesn’t detail whether it looks to launch new devices in the market, or just expand the U12+ smartphone availability to other countries. In any case, the company isn’t giving up on its smartphone business just yet, even though the vertical isn’t proving to be much of a bread winner