Eat Anytime parent’s company Wholesome Habits Pvt. Ltd. which sells healthy snack bars has raised $500,000 (Rs. 3.43 crore) seed funding from an early stage investment firm Sprout Venture Partners along with a clutch of high net worth individuals.
Rishit Sanghvi, founder of Wholesome Habits said on the recent development,
“The funding would be primarily used for marketing, branding, increasing the distribution network and launching new products within healthy snack category.”
Started in 2016, the Mumbai based company was founded by Rishit Sanghvi and Rohit Garodia. In addition, the company also in-house chefs, technologist, and dieticians for product curation.
With over more than 500 stores in Pune, Mumbai, Chennai, Bangalore and Hyderabad, the company also sells through an online marketplace, its own website and various institutional channels.
Sahil Gupta, a partner at Sprout Venture said, “Eat Anytime has seen a good traction with its health bars and has lined up innovative products for the future. This is one of the fastest growing categories in the organised snacking market.”
The funding round marks fifth investment by Sprout Ventures. Its other investor companies include artificial intelligence and virtual reality startup Absentia Virtual Reality.