Indian government launched an e-commerce portal to support tribes in India. The tribal ministry launched the portal www.tribesindia.com and an android app “Tribes India”.
The website looks good and shows the handcrafted products in segments like fashion, bags etc.
Indian Tribal Affairs Minister Jual Oram also launched the Tribes India banner on India’s leading e-commerce portals Snapdeal, Amazon, Paytm for the marketing of tribal products.
The project was launched under TRIFED programme with having more than 55000 tribal artists showcasing their products online.
TRIBES India organization will start marketing tribal handicrafts product on e-commerce portals namely, Amazon, Flipkart etc. This move will be a game-changing strategy for tribal people in India.
The organization has set up an ambitious retail sales target of Rs 100 crores to be achieved during 2018-19 with the help of e-commerce.
“No stone should be left unturned for the empowerment of tribals through trade and all steps be taken to ensure that they get full and timely payments,” Indian Tribal Minister Oram said during the launch of the event.