SlideApp, a lock screen app that awards Android users for reading content, today said it has raised USD 3.6 million in series A funding, led by Songhyun Investment.
With a download base of over 5 million, the platform plans to utilize the newly raised funds to scale its user base, develop products and strengthen its brand presence in the market. It will also use part of the funding to further develop the platform in order to make it more and more innovative and user friendly.
“Our aim is to improve and enhance the experience of existing users and constantly focusing on acquiring new users. We will continue to multiply our outreach as much as we can and build upon providing value to our users. Also, relentless support to advertisers in ways that result in maximum conversion for them is our endeavour.”, said Amrita Gujral, Co-Founder and India Business Head.
Commenting on the innovation behind the app, Nakul Sethi, Co-founder and India Digital Head, said, “We focus on providing quality content to our users as well as detailed and relevant analytics to our B2B customer base. The fresh round of investment will be used to enhance our targeting capabilities and unique advertising promotions.”