SalezShark, a relationship cloud based startup in USA will handle customer relationship management of Nasscom. Salezshark has chosen over the likes of Microsoft and American cloud computing company Salesforce.com to handle sales operations of Nasscom.
SalezShark will now manage the entire gamut of operations from marketing, events and publications to internal member and non-member data, functions for which Nasscom had been relying on multiple systems. “Requirement came from Nasscom’s end to manage their huge data and help increase productivity within the organisation,” said SalezShark founder Ajay Chauhan.
“They will utilise SalezShark for our sales and marketing automation as well as introduce social selling in their sales culture,” he said. SalezShark has implemented a marketing engine that will unify Nasscom’s sales and marketing processes, enabling multiple offices to come onto a single platform. “We are looking at streamlining all their processes on one single system,” Chauhan said.
The startup has incorporated a platform called relationship intelligence, which is integrated into the relationship cloud. The relationship cloud allows access to customer intelligence factors, in terms of their likes, dislikes and interests almost instantly. Another feature the platform provides is contextual intelligence, through which it notifies the user if any clients are in their vicinity when they are out on the field. This mobile feature enables sales professionals to keep their sales activities running even on the go.
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The startup offers data as a service, which allows the users to filter their search according to the required location, industry and organisation, enabling employees to reach out to the “right people” for their sales pitch. The list on its global database consists of over 2.8 million contacts. “Out of the products that we evaluated, SalezShark fit our business requirements,” said Anirban Mandal, senior manager of IT and BPO initiatives at Nasscom.
“The product is much more agile, the relationship intelligence along with the recommendation engine being offered by them is something that was not offered by any other product,” he said. SalezShark executives said the company had to go through several rounds of validation to exhibit the features of its product before being appointed as Nasscom’s sales and marketing partner.
Launched in 2015, SalezShark raised $1 million from Indian American entrepreneur Saif Ahmad. Originally present in the United States, the startup has expanded its presence to Gurgaon, Noida, Bengaluru and Mumbai.