Keeping success efforts up, housejoy have now extended its dominance in the industry by acquiring Orobind, an ‘at-home’ personal fitness tech startup.
This move helps housejoy to further strengthen our fitness offering and offer a highly differentiated experience to its customers.
Orobind, founded by Satya Vyas and Shubhanshu Srivastava in December 2014, has been a leader in the ‘at-home’ personal fitness space and is serving more than 1000 customers in Bangalore alone, with around 135 active personal trainers on the platform.
As a part of this deal, Housejoy acquired the trainers of Orobind, its customer base and the technology.
Talking about the acquisition, CEO & Founder Housejoy, Saran Chatterjee, said, “The acquisition is a part of our strategy to become leaders in this category with high repeat order rates. With this, we are looking to create a differentiated lifestyle experience for our customers across beauty, fitness and wellness categories.
We feel that by leveraging Orobind’s customers set, underlying technology and the domain expertise, Housejoy can expedite the process of becoming the leader in the Wellness category. Orobind has been ahead of almost everyone in this category in terms of numbers and tech reliability and most importantly has a team that understands the category the most.”
Along the same lines, Founder Satya Vyas, founder, orobind said, “Being entrepreneurs, it is a proud moment for us that we built a tech company from scratch and took it to a level where a larger and reputed player like Housejoy can come and find value in it. Fitness and wellness is a highly lucrative category for most of the home services players primarily because of high repeat rates and high customer lifetime value but to leverage it, one must have a highly differentiated product experience and a tech enabled engagement platform. The transaction is a win-win for both the parties.
For Orobind it gives us an opportunity to be a part of a larger ‘at- home’ services play and build a very large wellness category. For HouseJoy it gives them the depth it requires to be the largest player in the overall wellness category.” займ на киви без документовзайм онлайн на киви с плохой кредитной историейплатица займ