VOLVO: Turnaround of World’s Oldest Startup In The Business
VOLVO, a name risen from ashes; not in a fortnight but took years to grow and build its reputation. Volvo meaning "I roll" in Latin was started back in May 1911 with the intention to be used for a new series of SKF ball bearings, which was later registered under "SFK" itself and didn't last long. (more…)