VIVO Retains IPL Title Sponsorship in Massive Deal
New Delhi, Jun 27 (PTI): Mobile manufacturers VIVO today retained the Indian Premier Leagues title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract.
"The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018 - 2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement.
The annual break-up of the deal works out a nearly Rs 440 crore per year. The Board had last month invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022.
VIVO had he...