Friday, April 19

Tag: ipl

Patanjali Considering bidding for IPL Title Sponsorship
10Aug By Press Trust of IndiaNo Comments
INDIA

Patanjali Considering bidding for IPL Title Sponsorship

New Delhi, Aug 10, 2020: Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it. The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products. Confirming the development, Patanjali spokesperson S K Tijarawala said, "We are considering this for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective," he said. However, Tijarawala also added that the company is yet to take a final call on the issue. "We ha...
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IPL Fails to Drive TV Audience But Wins Big Online
3May By Sheldan RungasamyNo Comments
News

IPL Fails to Drive TV Audience But Wins Big Online

The Indian Premier League (IPL) 2018, currently aired on Star India network, is unable to attract the viewership it recorded for the 2017 season when aired on Sony Pictures Networks India (SPN) channels. Star India network acquired the broadcasting rights of the competition this year after acquiring global media rights for a colossal Rs 16,347.5 crore. According to stats from the Economic Times, the network registered 302.8 million viewers above the age of 20 in India in rural and urban locations throughout 17 live matches. This figure is spread across 10 Star India channels broadcasting the cricket matches, namely, Star Sports 1 (SD+HD), Star Sports (SD+HD), Star Sports 1Tamil, Star Sports Select 1 (SD + HD), Star Suvarna Plus (Kannada), Star Maa Movies (Telegu) and Star Jalsha (Ben...
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IPL Merchandising a Huge Opportunity to Monetise Your Brand: Survey
23Apr By Press Trust of IndiaNo Comments
ANALYSIS

IPL Merchandising a Huge Opportunity to Monetise Your Brand: Survey

The Indian Premier League (IPL) and its franchisees can emulate other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to global valuation and corporate finance advisor Duff & Phelps. Unlike the global sports events, the premier T20 cricket hasn't been able to monetise at a large scale through merchandising despite its huge popularity, but this could change in the next few years, it said. "Merchandising, which has not picked up as anticipated, is a huge opportunity for IPL and the franchisees to monetise the brand, and we hope to see IPL replicating the global sporting events' success in monetising their brands through merchandising," Duff & Phelps India Managing Director Santosh N told PTI. Globall...
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Delhi High Court Asks Airtel to Change IPL T20 Ads
15Apr By Lavina TolaniNo Comments
INDIA

Delhi High Court Asks Airtel to Change IPL T20 Ads

Bharti Airtel has been asked to change its Indian Premier League advertising campaign by Delhi High Court after allegation from Reliance Jio Infocomm declaring the ad campaign to be 'misleading', 'deceptive' and 'misrepresentative'.The company has argued that the content will incur data charges for the plan, hence it's not free unlike it is being stated as in the "ad campaign". In the Airtel promoted advertisement, it is being popularised that users can access T20 cricket coverage "live and free" for which all they need is a 4G Airtel SIM to download the TV app and get access to a virtual season of the coverage. "The deception and misinterpretation in the advertisement are aimed at enticing and luring the viewers to subscribe the defendant's telecom service (Airtel) and give it prefe...
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Star India Grabs BCCI Media Rights for India’s Home Series
6Apr By Lavina TolaniNo Comments
INDIA

Star India Grabs BCCI Media Rights for India’s Home Series

Broadcasting and Media Giant, Star India has successfully managed to grab broadcasting rights for Indian cricket team's bilateral home series as well as domestic cricket in a record-breaking Global Consolidated Rights (GCR) bid of Rs. 6138.1 ( about 955 million USD) for next 5 years up to 2013. The offer at Rs. 60.18 crore per match for coming five years makes Star India remarkably the sole leader in cricket landscape. A very first time in global sports witnessed an e-auction and also had participation from Reliance Jio and Sony Motion Pictures Network India (SPN). Having acquired rights for Indian home cricket league, Star India has accomplished monopoly in the cricket broadcasting landscape after already having IPL rights for Rs. 16,347 crore and ICC broadcasting right for all tour...
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This is How You Can Advertise Your Platform in IPL 2018 Using Hotstar Adserve
31Mar By Lavina TolaniNo Comments
BUSINESS

This is How You Can Advertise Your Platform in IPL 2018 Using Hotstar Adserve

While Indian Premier League is just around the corner, video streaming service of Star India, Hotstar has launched a self-service ad tool called Hotstar Adserve. This is simply one lucrative opportunity for small-sized advertisers to showcase their advertisements on a well-known platform that attracts massive viewership globally. Star India is the proud digital and television rights holders of the IPL globally after signing a 5-year contract last year for a colossal Rs 6,247.5 crore bid. The cricket tournament is scheduled to begin on 7th April and will be broadcast in six languages, namely Tamil, Telegu, Kannada, Bengali, Hindi, and English. This diversity of languages is an initiative from Hotstar to reach over 700 Mn viewers across digital and television platform during this year’s 6...
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Hotstar Offers Cheap Ad Deals For IPL
30Mar By Sheldan RungasamyNo Comments
News

Hotstar Offers Cheap Ad Deals For IPL

The Indian Premier League is starting in a week and Hotstar, the video streaming service of Star India has launched a self-service ad tool called Hotstar AdServe. This service has been designed to offer small and medium-sized advertisers with shallow funds to use expensive platforms such as live sports accurately in order to reach their target audience. This will be done by making use of targeting facilities and interactive ad formats. The service is specially crafted to allow regional companies of advertising their product or services across the country at reasonable prices. Several ad formats are at the disposition of those willing to advertise on the platform such as Billboard (photo/video/carousel), native images for install or content ads and video ad formats like Bumper, mid rolls...
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Goibibo Becomes Principal Sponsor of Mumbai Indians
12Mar By NitishNo Comments
News

Goibibo Becomes Principal Sponsor of Mumbai Indians

Gurgaon based Goibibo, an Online travel platform has signed an agreement with the winner of last season of IPL Mumbai Indians team as a principal sponsor of the for one year. The details of the deal have not been disclosed. Goibibo is acquired by MakeMyTrip offering online services like travel, ticket booking etc. The 11th edition of the Indian Premier League (IPL) is scheduled to begin on April 7 and continue till May 27, 2018.The matches will be played at nine venues, across 51 days. MakeMyTrip Group CMO Saujanya Shrivastava said, "The association with Mumbai Indians presents a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner". ibibo Group is an online travel organization founded in January 2007 by Ashish ...
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10 Most Expensive and Unsold Players of IPL 2018
27Jan By RishabhNo Comments
News

10 Most Expensive and Unsold Players of IPL 2018

The first day of IPL Auction 2018 has ended and England all-rounder Ben Stokes has captured all eyes by going with a bidding for Rs 12.50 crore. Here is a list of 10 cricket players who received highest bidding and some who didn't get so lucky today.   Highest Paid Players Ben Stokes was also the most expensive player in the 2017, but this year the amount is 2 crore shorter than the previous year. In 2017 he received a bid of Rs 14.5 crore.   Second position is a tie between KL Rahul(Team: Kings XI Punjab) and Manish Pandey(Team: Sunrisers Hyderabad)- their bid amount Rs 11 Crore each.   For the third position in the maximum sellouts, Chris Lynn, booked himself for Rs 9.6 crore. Team: Kolkata Knight Riders   For the fourth position,...
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VIVO Retains IPL Title Sponsorship in Massive Deal
27Jun By Press Trust of IndiaNo Comments
BUSINESS

VIVO Retains IPL Title Sponsorship in Massive Deal

New Delhi, Jun 27 (PTI): Mobile manufacturers VIVO today retained the Indian Premier Leagues title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract. "The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018 - 2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement. The annual break-up of the deal works out a nearly Rs 440 crore per year. The Board had last month invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022. VIVO had he...
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