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14 Billion Messages Sent on WhatsApp in India

8Jan By PriyankaNo Comments

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14 Billion Messages Sent on WhatsApp in India

New Year's eve saw a whopping 14 billion messages being sent on WhatsApp in India as more people opted to send season's greetings through the instant messaging platform than traditional routes like SMS and greeting cards. India is the largest market for the Facebook-owned company, accounting for about 160 million of its over 1 billion users. According to data shared by WhatsApp, 14 billion messages were sent on December 31, 2016 alone, an all-time high from India. With telecom operators charging a premium for SMS on occasions like New Year and Diwali, WhatsApp has been gaining popularity as an alternative as it is available free for users (apart from data charges). The traffic on the last day of 2016 was higher than WhatsApp's last record of 8 billion messages in one day on Diwali ...

Bengaluru Based Messaging Platform Nudgespot Got Acquired By Boomtrain

Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, today announced it has signed a definitive agreement to acquire partner, India-based Nudgespot. Nudgespot has built a best-in-class messaging platform that will integrate into Boomtrain's technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps. Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot's platform with Boomtrain's AI technology. Terms of the acquisition were not disclosed. "The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between bu...

India is Primed for the ChatBot Revolution

On my way to work in Bangalore last week (I’m an intern at a chatbot company), I was listening to Radio One, an Indian radio station, when I heard an ad for a competition. At first, I didn’t think much of it. Phone-in radio shows are nothing new in India. But then the radio show host said something curious: “WhatsApp us your messages at…”. I realized that, in India, WhatsApp isn’t a feature or an app like Uber or Swiggy but rather a basic utility like Internet or cell reception. While those in the Western world were first exposed to the Internet through web pages on the desktop, Indians came online through WhatsApp. Today, if you want to stay in touch with your family and friends, you need WhatsApp. The phrase “WhatsApp me” has replaced the phrase “call me” or “message...