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Google India’s Sales Hits Billion Dollar This Year

18Nov By PriyankaNo Comments

BUSINESS

Google India’s Sales Hits Billion Dollar This Year

[dropcap]G[/dropcap]oogle India has crossed $1.11 billion dollar sales mark (turnover of Rs 7,208.9 crore) in the year March, 2017. These figures shows a jump of over 22.1% from the previous year's Rs 5,904 crore. Sales has witnessed an expansion of 44% this fiscal as per the report by TOI. Although the local business of Google India grew at half-a-pace this year in comparison to the last. It's rival Facebook however nearly doubled its revenues in the country indicating preference by marketers to advertise on platforms other than Google. Google also provides other Internet related services in India such as cloud based computing, digital payments etc. but the major revenue comes from its adverting sector where it displays ads next to the search results. Although in various sect...

ITC to Sell Entire Stake in US Subsidiary For $24 Million

10Oct By NitishNo Comments

BUSINESS

ITC to Sell Entire Stake in US Subsidiary For $24 Million

Diversified group ITC will sell its entire stake in US-based wholly owned subsidiary 'King Maker Marketing' for USD 24 million (about Rs 160 crore). King Maker Marketing, registered in the state of New Jersey, USA, is engaged in the distribution of ITC manufactured cigarette products in the US market. The Corporate Management Committee has approved divestment of company's entire shareholding in King Maker Marketing, Inc, USA, a wholly owned subsidiary, along with assignment of certain trademarks owned by the company," ITC said in a BSE filing. It further said: "An agreement for this purpose has been entered into on October 8, 2016... The consideration to be received is estimated around USD 24 million in terms of the share purchase agreement and subject to regulatory approvals and ...

Droom Announces Budget of Rs. 100 Crore For Marketing

1Sep By PriyankaNo Comments

News

Droom Announces Budget of Rs. 100 Crore For Marketing

India's pioneering online automobile transactional marketplace Droom is geared to launch a mega promotional campaign with a budget of Rs. 100 crore. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle. Droom, which has reported more than 700 percent year-on-year revenue, plans to adopt an aggressive performance-linked marketing approach which will see country-wide spread of the advertisements. Automobiles, being a big-ticket item, have a significant gestation period which may last from a mini...

This Bootstrapped Ad Tech Platform is Next To Go Big

25Aug By NitishNo Comments

Story

This Bootstrapped Ad Tech Platform is Next To Go Big

Company: Bidsopt About: Bidsopt is a Mobile Demand Side Platform (DSP) connecting mobile advertisers and users in real time. Started: October, 2014 Co-founders: Jomith George, Kevin Eugene, Manimaran Babu, Venkatesh Rajagopal Article is For: Company, Startups and Mobile advertisers Recently, we came across a news about two Indian brothers sold their ad tech business in $900 million. So like these two brothers we met 4 co-founders operating next big thing in ad-tech business. We are a global ad tech company with most of our clients from different parts of the world. Currently we run campaigns from more than 100+ Advertisers and constantly innovating our platform to meet advertiser demand , said Jomith George one of the co- founders of Bidsopt. Headquartered in Sin...

Voot Video-on-Demand Service Launched in India

30Mar By Press Trust of IndiaNo Comments

News

Voot Video-on-Demand Service Launched in India

Media and entertainment major Viacom18 Tuesday launched its advertising-led video-on-demand platform Voot. Voot, a 50:50 joint venture between Viacom Group and the Mukesh Ambani-led Reliance Industries, will have a large repository of original content and roll out shows in both long and short formats across genres like comedy and drama. The platform will have kids characters from across networks, from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokémon. It will also move its content library including Colors, MTV and Nick to be digitally available only on Voot. "This market is at the cusp of a digital boom with over 400 million Internet users and over 200 million smartphone users spending significant amount of tim...

5Feb By No Comments

News

Big Blow For Aamir Khan, Snapdeal Will Not Renew The Contract as a Brand Ambassador

As per the report, Snapdeal one of India's biggest e-commerce company has decided not to renew Bollywood star Aamir Khan's contract as brand ambassador of the ecommerce company. The one-year endorsement deal ends later this month. Snapdeal may not replace Khan with another celebrity as it looks to rationalise ad expenditure and focus instead on repeat customers, enhancing categories and trying to encourage buyers to shop through its FreeCharge wallet. Last month the tourism ministry dropped Khan as brand ambassador of the Incredible India campaign that the actor was associated with since 2009. He was replaced by Amitabh Bachchan and Priyanka Chopra. (Source)

Facebook now makes 78 percent of its ad revenue on mobile

5Nov By AnkitaNo Comments

News

Facebook now makes 78 percent of its ad revenue on mobile

It wasn’t that many years ago that Facebook had its aha moment — when it realized that mobile was the way forward for advertising. Flash forward to today, and mobile advertising makes up 78 percent of the social network’s total advertising revenue. Advertising makes up almost all of Facebook’s income. The mobile advertising revenue represents a 73 percent uptick from last year’s third quarter. However, revenue from ads served on personal computers was down 7 percent from last year. COO Sheryl Sandberg said Facebook’s three main goals in terms of its advertising business include capitalizing on the shift to mobile, growing the number of marketers using the Facebook platform, and finding new ways to make ads more relevant to users. Sandberg said the average adult in the U.S. ...