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Starclinch- The Idea That Changed The Dynamics of Artist Booking in India

Starclinch- The Idea That Changed The Dynamics of Artist Booking in India

Catering so far to over 9500 artists nationwide, StarClinch is the new big thing in the entertainment and eCommerce industry, bridging the gap between artists and talent-seekers. The website is a dynamic platform where anyone can book any artist via secure online payment and that too in a few clicks. The website has now launched its minimized version on the Android OS and Apple iOS platform, which is light-sized and lightning fast.

The application enables users to browse through the artist profiles to know about them in detail, and then either shortlist or book the appropriate artist as per the event-type, location and budget. Besides, there is a quick and easy access of “Post Your Requirement” where talent seekers can post their queries directly for consideration and personalized guidance from the experts sitting in the company.

Digging deep, StarClinch provides dedicated URLs of the profiles of artists, displaying detailed information about them such as their biographies, statistics, images, and audio/video links. Users get a fair choice from a plethora of artists registered across 14 categories (Anchor/Emcee, Comedian, Appearance, LIVE band, Singer, Instrumentalist, Variety Artist, Model, Magician, Photographer/Videographer, Speaker, Dancer/Troupe, DJ, and Makeup Artist) and 100+ subcategories.

The conventional concept of booking an artist in India has always been seen as tiresome and time-consuming, which also takes a huge toll on the pocket. Moreover, getting in touch with an artist required going through a lot of middlemen, which ultimately used to get messy in monetary terms as paying the middlemen means contributing to black money. This infamous convention has now been ceased by StarClinch, thanks to the Internet.

“The startup concept is trending these days and so we focussed heavily on the USP of our product. It was not easy initially to convince both the parties (artist and talent-buyer) to use the platform as we were newbies who had nearly zero credibility just like any other early-stage startup. We simply delivered our best and today manage 90% of the total artist bookings in the capital,” say Amar Rout (Vice President – Product) and Varun Agrawal (Founder and CEO) from StarClinch.

The company has so far dealt in over 1200 artist bookings, amounting to nearly 3000 hours of performances and total artist-earning of over INR 2.14 cr. “This is just the beginning; we will be covering up the entertainment scene of the entire India, starting with multi-city promotions and setting up of offices,” concludes Varun Agrawal.

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