Sachin Tendulkar Backed Gaming Startup Smaaash Raises Funding

Sachin Tendulkar Backed Gaming Startup Smaaash Raises Funding

Cricket master-blaster Sachin Tendulkar backed virtual reality gaming startup Smaaash has raised $3.8 million funding from VC firm Sixth Sense Ventures.

Mumbai based investor firm has invested this money which is the part of a larger round spread over by the next week. Post these rounds, the gaming startup is expected to reach a valuation of around a hundred million US dollars.


“I believe SMAAASH will have an extremely interesting journey, being an entertainment player with a compelling product proposition and a futuristic global gaming play,” said Nikhil Vora, VC firm head.

Vora has joined the company’s board of directors as part of the transaction.

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Setup in 2009, Smaaash owns many gaming and entertainment centers that provide virtual reality games,sports, music and many innovative experiences. Services include entertainment portals like unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks.

Smaaash is promoted by Shripal Morakhia, who is credited with building some of the most reputed Indian consumer and financial services brands, including SSKI, Sharekhan, YOBOHO, Amar Chitra Katha and iDream Productions.

Backed by Sachin Tendulkar and sports investment firm FidelisWorld, the company operates 30 centers across the country and has a worldwide presence in countries of US,China and West Asia.



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