Most businesses these days are fixated with offline retail and in-store sales as a sector. Start-ups are racing to serve large corporations , while ignoring a major segment of the market i.e. small and medium retailers. Netree is a mobile networking platform that creates value and sustenance for these small and medium vendors.
Manthan is a premier platform where distinguished personalities from various walks of life articulate their vision, concepts and ideas for the enlightenment of an audience (which again is comprised of equally distinguished and accomplished individuals). It is an initiative to promote discussion and churn on ideas in a free and constructive way (these ideas that are presented in concise 4, 8 or 16 minute presentations and then debated on intensely). Manthan Awards is an annual, prestigious award that recognizes digital Start-up creating a social impact. This year it was held at an event called Prayag, organized by Digital Empowerment of India.
Prayag is the 1st ever Digital India Fair of People, Practice & Innovation. It was designed like a traditional mela with ‘digital’as the prime element and an objective to address information deficiency and drive change at the grassroots level. There were more than 10,000 attendees including 7000 NGOs, 100 Educational Institutions, 3000 Innovators, 100 Folk Musicians, 200 Artisans and 1000 ICT Experts, to mark the digital movement in India.
Netree won the Manthan Award, in the business and commerce category this year. It was their first award since raising funds from The Chennai Angels and LetsVenture. The funds are being utilized to enhance technology and scale up, pan India.
Founded in 2012, Netree aspires to bridge the gap between stakeholders and small and medium retailers by interconnecting them directly. It’s looking to make an eco system where any retailer can connect and manage the daily activities in a seamless manner on the platform. Netree has built the platform that is particularly designed for the Indian retail industry and thus creating a network of stakeholders. It is an exemplary example of a start-up that is contributing to the vision of a Digital India.