Myntra is aiming to target around $150 million business through its beauty and personal care segment by FY 2019, which was launched about nine months.
Myntra is also in talks to launch its very own Private Beauty Label.
“Our focus in terms of the brands we have tied up with has been premium and mass premium.We will launch a private label in the categories where we see a gap to bridge in terms of pricing for the mass segment,” told Ananth Narayanan, chief executive, Myntra to ET.
Myntra will be launching men as well as women grooming and beauty products including colour cosmetics for lips, nails,eyes, and deodorants.
“Personal care and beauty are strong brand play, while colour and lower-end fragrance is something users are willing to experiment with,” said Bindu Mendonca, senior vice-president, women and emerging businesses, Myntra.
According to the studies, private labels in beauty segment can yield up to 35% margins for the online retailer vis-a-vis other brands where margins are 15% at most.