Microsoft and Flipkart, India’s leading marketplace, announced a strategic partnership to provide consumers in India with the best online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the news today at an event in Bengaluru.
“At Microsoft, we aim to empower every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like Flipkart,” said Satya Nadella, CEO, Microsoft. “Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.”
“Flipkart has always been committed to its vision of transforming commerce in India through technology. Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers,” said Binny Bansal, Group CEO and Co-Founder, Flipkart.
Flipkart’s partnership with Microsoft is aimed at jointly accelerating the digital transformation of e-commerce and creating personalized experiences for customers. With Flipkart, Microsoft gains a partner with deep expertise in online marketplaces and customer data. With Microsoft, Flipkart has a global tech leader as a partner, with a powerful and trusted cloud offering, advanced AI and analytics capabilities.