Despite rise in e-commerce business, brick and mortar stores still generate 91 per cent sales globally, a study has claimed.
“Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores,” the study released by Zebra Technology said today.
Zebra Technology interviewed nearly 1,700 retail decision-makers across various retail segments, including speciality stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains, globally in 2016.
“Around 28 per cent of the sample size were taken from Asia Pacific. Findings at Asia Pacific level are reflective of trends in India,” Zebra Regional Sales Director for India and Sub-Continent Deep Agarwal said.
The study said that retailers are implementing an omni-channel approach by which the online and physical platforms are no longer at loggerheads, but complement each other in driving customer satisfaction.
It said that 73 per cent of retailers will reinvent their supply chain with real-time visibility enabled by use of automation, sensors, and analytics in their stores.
In Asia Pacific, retailers are looking to create a seamless shopper experience with 76 per cent of APAC respondents reporting that it is important or business-critical to integrate e-commerce and in-store experiences.