YWC, the premium sports lifestyle brand by cricketer Yuvraj Singh, has announced the launch of its first brick and mortar standalone store in Varanasi.
Yuvraj aka Yuvi says that the USP of his brand is Live To Inspire, the words he live by. Live, dare, and inspire a lot of people is what his brand promotes. ‘The brand talks about my life journey‘ he says.
The launched store is spread across an area of 1350 sq. ft was launched at JHV Mall, the mall road, Varanasi Cantonment.
“Varanasi being one of the oldest living cities in the world and having the symbol of being a World Heritage Site made it an ideal choice for me to represent YWC in a physical space with its roots planted firmly in social awareness. Through the small steps we take via our first store being located here, we aim to add to the upliftment of the city and celebrate our global culture,” said Yuvraj Singh.
YWC will also be available through other multi brand outlets in Varanasi, via a shop-in-shop format, the company said.
The products under YWC are priced between Rs 699 to 4,999 at the store.
In the online space, the brand is available on Myntra and Jabong besides its own portal. Part of the product proceeds go to Yuvraj Singhs foundation for cancer awareness – YouWeCan.