Absentia, a bengaluru based virtual reality startup raised Rs 8 crore in a pre-series-A round. Investors like Exfinity Venture Partners, former Infosys executives V Balakrishnan and Mohandas Pai, Deepak Ghaisas and Girish Paranjpe participated in the round of funding.
The company will use this fund to build Norah AI, an artificial intelligence engine that can create interactive content for games with minimal human intervention.
According to the company, AI can create a completely new set of interactive content for arcade games, casual games, puzzles, animation and graphics.Norah.
“With Norah AI, we are aiming to become the world’s first auto content-generation company with a focus on the media and entertainment segment. Over the past few months, the team has been successful in monetising the platform in the area of virtual reality , augmented reality and image processing across select sectors,“ said Absentia cofounder Shubham Mishra.
“The team definitely has a first-mover advantage in the Indian market,“ said one of the investor.
Behind the scenes, this interactive media engine platform consists of a vast neural network, which can be used by interactive content designers to create games, GIFs and animations in a short time.