In this role, Madakshira will lead the local brand campaign and marketing efforts for Adobe India, which is a strategic growth market for the company globally, Adobe said in a statement.
He will report to Marta DeBellis, Vice President of Marketing for Adobe Asia Pacific, it added.
“India continues to be one of our fastest growing markets in the region, and we see our marketing strategy here playing a key role in furthering our brand and growth plans,” DeBellis said.
Madakshiras depth of experience will help Adobe strengthen the brands leadership in this strategic market, she added.
Madakshira has worked with brands like SAP, Wipro, Hindustan Unilever and VISA. In his most recent assignment, he was heading the marketing division at EdgeVerve Systems, the product subsidiary of IT firm Infosys.